More and more British people are giving up material goods to try new travel experiences.
More than half of UK residents have a bucket list and 23% of people who have one hope to complete all the items by the age of 50, according to the survey by Hilton Hotels and Resorts.
And we’re prepared to make sacrifice in order to do it. 79% of us are termed ‘experience hunters’ and will forego gadgets to fund a holiday. 56% of people say they’ll ditch designer clothes and cancel phone upgrades so they can save more.
Seeing the Northern lights is number one on the list with 48% of people surveyed wishing to achieve that.