Adventure holiday bookings are on the increase according to travel company Virtuoso. And their survey has found that the largest group of adventure travellers – 41% of the market – are aged between 50 and 65.

The top activities chosen by these active holidaymakers include hiking, biking, kayaking, walking, diving, safaris and wildlife viewing. Unspoiled and remote places like the Arctic and Antarctica are growing in popularity along with less well-known cities in Europe.

The top adventure destinations are New Zealand, Iceland, The Galapagos Island, Ecuador, Cuba, South Africa and Australia.

The researchers are putting the growth in adventure travel down to a number of reasons, including ticking items off a bucket list, people living longer and an increased desire to have multigenerational holidays with the entire family.

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